Media & Advertising
Piata radio in 2010 – consolidare, transformare si modificari de actionariat
Piata radio din Romania s-a orientat, in 2010, mai mult spre consolidarea operatiunilor: ProFM si-a extins, din 12 septembrie, aria de acoperire, One FM a fost transformat in Rock FM, in timp ce jurnalistul Robert Turcescu si omul de afaceri Bobby Paunescu au cumparat Sport Total FM.
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In studiul Media Fact Book, lansat in luna iunie de Initiative, se estima o scadere a veniturilor totale nete din publicitatea radio in 2010, pana la 23 milioane de euro, fata de 2009 – cand veniturile totale nete din publicitatea radio au fost de 25 milioane de euro. In aceste conditii, posturile de radio au cautat solutii pentru a supravietui crizei financiare.
Cititi pe Mediafax evenimentele marcante in piata de radio.
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