Media & Advertising
Piata TV in 2010 – lansari de televiziuni, transferuri de vedete si planuri de noi canale
Piata de televiziune din Romania s-a dovedit una plina de surprize in 2010, finalul anului aducand lansari de noi posturi-10 TV si Romania Ta-, carora li se adauga transferurile de vedete si manageri, dar si intentiile unor companii, printre care si Adevarul Holding, de a-si lansa propriile canale.
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2010 a inceput pentru televiziunile romanesti sub semnul intrebarii, din cauza crizei economice mondiale, ale carei efecte negative au continuat sa fie resimtite tot timpul anului, piata publicitatii TV continuand sa scada. Fata de 2009, aceasta piata a scazut cu 10%, in lei, iar fata de 2008, a ajuns la o scadere de 37,5%.
Totusi, daca cele mai multe posturi TV de pe piata audiovizualului romanesc au incercat sa se adapteze noilor conditii economice, prin reducerea costurilor de productie, a numarului de salariati si a salariilor angajatilor, au fost si companii care au anuntat lansarea unor televiziuni noi. Ba mai mult, acest an s-a dovedit a fi unul prolific, cel putin la nivel aparent, pentru unii jucatori de pe piata audiovizualului din Romania.
Intreaga retrospectiva a pietei poate fi vizualizata aici.
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