Media & Advertising
Print-ul, cea mai eficienta media pentru advertiserii din FMCG
Print-ul si outdoor-ul reprezinta cele mai eficiente canale media de promovare pentru advertiserii din domeniului bunurilor de larg consum (FMCG), potrivit unui studiu realizat de divizia de cercetare a Omnicom Media Group in Marea Britanie si citat de publicatia Brand Republic.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/11/4ce25c1d0eff9.jpg)
Conform studiului, print-ul genereaza venituri suplimentare de 1,47 lire sterline pentru fiecare lira sterlina cheltuita de advertiserii din FMCG pentru promovarea pe acest canal. Outdoor-ul genereaza venituri suplimentare de 1,09 lire sterline, radio de 0,89 lire, TV de 0,8 lire si online de 0,66 lire.
Print-ul este de asemenea cel mai eficient canal de promovare pentru advertiserii din telecom, oferind venituri adaugate de 11,31 lire sterline pentru fiecare lira cheltuita de acestia pentru promovare. Outdoor-ul reprezinta al doilea cel mai eficient canal de promovare pentru advertiserii din telecom, oferind venituri suplimentare de 6,53 lire sterline.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/tronson-autostrada.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Bolojan-Guvernul_romaniei-rectorii.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/10/orange-vodafone-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Donald-Trump.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/ilie-bolojan-1.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Florin-Barbu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Echipa-LTSM.jpeg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/CCR.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/plantare-ONG.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Garbe_Industrial.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/vreme-februarie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Bolojan-Ilie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/investitii-romania.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Politico-Volodimir-Zelenski.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/copii-cyberbullying.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/cultura.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/diana-buzoianu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Macron.jpg)
