Media & Advertising
Publicis lanseaza o noua linie de business pentru firmele mici si mijlocii
Publicis Groupe a lansat luni o noua linie de business, Publicis Webformance, cu scopul de a sprijini firmele mici si mijlocii pe segmentul de digital media, mai ales in ceea ce priveste utilizarea platformelor de tip Google si Facebook, potrivit Brand republic.
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Noua linie de servicii, concentrata pe publicitatea si comertul online, a fost introdusa initial doar in Franta si urmeaza sa fie dezvoltata la nivel international.
„Viitorul afacerilor de talie mica din Franta depinde de mediul digital, si de aceea trebuie sa stie cum sa utilizeze instrumentele si tehnicile specifice”, a declarat Maurice Levy (foto), CEO-ul Publicis Groupe.
Divizia are in prezent 30 de angajati, in contextul in care a fost lansata neoficial in octombrie anul trecut, conform sursei mentionate.
In noiembrie 2010, Publicis Webformance a devenit partener oficial al Google Adwords (aplicatie gratuita destinata gestionarii campaniilor de publicitate).
Recent, Publicis a achizitionat agentia digitala Holler care urmeaza sa faca parte din Leo Burnett Group.
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