Media & Advertising
Publicitatea outdoor din Marea Britanie a crescut usor in primul trimestru
Veniturile din publicitatea outdoor s-au ridicat la 228 milioane de euro in primul trimestru al anului in Marea Britanie, in crestere cu 1,1% fata de perioada similara din 2010, informeaza BrandRepublic.
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Publicitatea outdoor pe panouri digitale au crescut cu 31% in aceeasi perioada, pana la 27,77 milioane euro.
O crestere semnificativa, de 30%, a fost inregistrata si de segmentul publicitatii pe formate mari, care a inregistrat venituri de 5,2 milioane euro.
Cei mai mari zece clienti de publicitate outdoor din Regat au fost BSkyB, Universal Pictures, Paramount Pictures, T-Mobile, Natwest, Kellogg, McDonalds, KFC, Nokia si Lloyds TSB.
Aeroportrile si sistemul de transport in comun au atras 50% din veniturile publicitatii digitale, iar drumurile publice au atras 28% dintre acestea, potrivit [url=http://www.brandrepublic.com/news/article/1068228/outdoor-revenues-11-q1/]sursei citate[/url].
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