Media & Advertising
Salariile in advertising-ul romanesc au urcat cu 17% anul trecut
Potrivit studiului Salary Survey, realizat de PricewaterhouseCoopers, la cererea UAPR (Uniunea Agentiilor de Publicitate din Romania), media cresterii salariale inregistrata in 2007 de industria de advertising a urcat cu 17% fata de 2006.
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Salariul minim pentru functiile de entry level in publicitate nu va trece nici in 2008 la mai mult de 1.000 de lei.
Segmentul care a inregistrat cea mai mare crestere salariala in 2007 in industria locala a fost PR-ul, urcand cu 21% anul trecut fata de 2006, urmat de creatie, cu 17%, client service, cu 14%, si de planificare, unde salariile au crescut cu 12% in 2007 fata de 2006.
Cele mai mici cresteri salariale au fost raportate pe segmentul de media, aici remuneratiile fiind cu doar 9% mai mari in 2007, comparativ cu 2006.
Salary Survey este un proiect la care au participat 22 de agentii de publicitate, media si relatii publice.
Datele au fost facute publice miercuri, in cadrul unei conferinte de presa organizate pentru evaluarea activitatii UAPR, la sase luni de la relansarea organizatiei.
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