Media & Advertising
Spatiul de reclama la Super Bowl a fost epuizat in timp record, cu 3 luni inainte de inceperea competitiei
Spatiul de reclama la Super Bowl a fost vandut integral cu trei luni inainte de inceperea evenimentului, in cel mai scurt timp din istoria campionatului de fotbal american, potrivit unui reprezentant al Fox Sports, citat de adage.com.
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Pentru campionatul programat sa inceapa in februarie 2011, postul de televiziune Fox a vandut spatiu de reclama de 30 secunde cu 2,8-3 mld. dolari.
CBS a incasat intre 2,5 – 3 mld. dolari pentru editia de anul acesta a campionatului, cel mai vizionat eveniment televizat, dar abia in februarie 2010 a terminat de vandut spatiul de reclama.
Super Bowl a atras din nou companii mari precum General Motors si Pepsi, care s-au retras pentru un timp de pe lista cumparatorilor de reclama din cauza crizei (GM) sau din consideratii de marketing (Pepsi).
Alti cumparatori pentru editia din 2011 a campionatului sunt Anheuser-Busch InBev, GoDaddy.com, E-Trade, Cars.com, Coca-Cola, Bridgestone si Volkswagen.
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