Media & Advertising
The Telegraph ar putea introduce un sistem de plata pentru editia online, din septembrie
Telegraph Media Group (TMG) ar putea introduce incepand cu luna septembrie un sistem de plata pentru site-ul de stiri Telegraph.co.uk, care reuneste continutul editorial al The Daily Telegraph si The Sunday Telegraph, relateaza Brand Republic.
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Planul celor de la TMG se bazeaza pe o strategie hibrida, asemanatoare cu cea a Financial Times, ce permite utilizatorilor sa vizualizeze in regim gratuit doar anumite articole, in timp ce restul materialelor sunt accesibile doar pe baza de abonament.
Introducerea sistemului de plata vine sa contrabalanseze scaderea vanzarilor pentru editiile print.
In luna decembrie a anului trecut, Telegraph.co.uk a inregistrat 31 milioane de vizitatori, fiind depasit de Guardian.co.uk cu 39 milioane de vizitatori si de liderul MailOnline cu 54 milioane, potrivit sursei mentionate.
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