New Media
70% dintre marketeri nu raporteaza constant conversatiile despre brandul lor
70% dintre marketeri nu raporteaza in mod constant management-ului despre conversatiile purtate in jurul brandului in social media si 75% dintre acestia spun ca bugetele de digital si social media vor creste in 2011, rezulta dintr-un studiu global realizat de Alterian, companie ce furnizeaza solutii de marketing in social media.
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Studiul a fost realizat in intreaga lume, 17% dintre respondenti provenind din Europa. Mare parte dintre ei (71%) sunt din SUA.
57% dintre marketerii chestionati se asteapta la o crestere a bugetelor, in general, in marketing. Specialistii din SUA vor creste bugetele mai mult decat cei din Europa.
77% simt ca brandurile pe care le reprezinta sunt supuse riscului de a nu interactiona cu consumatorii cat de mult ar trebui.
34% dintre respondenti au spus ca web-site-ul companiei este un site de prezentare, in timp ce doar 11% au declarat ca personalizeaza pagina web in functie de nevoile fiecarui vizitator in parte.
Puteti parcurge intreg studiul aici.
Pe acest subiect a scris si Cristian Manafu pe blog-ul personal.
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