New Media
Disney scindeaza divizia de Internet si gaming si aduce doi noi executivi
Walt Disney a decis sa desparta divizia de Internet si gaming, iar in fruntea celor doua unitati astfel obtinute au fost numiti doi directori adusi din afara companiei, potrivit New York Times.
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James A. Pitaro, vicepresedinte al Yahoo Media, si John Pleasants, director executiv al Playdom, o companie ce dezvolta un joc online popular pe care Disney a cumparat-o in iulie, au fost numiti co-presedinti ai Disney Interactive Media Group.
Pitaro, considerat creatorul segmentelor de sport si divertisment ale Yahoo, va fi raspunzator de Disney.com si alte site-uri precum Family.com, precum si de DigiSynd, agentia de social media si marketing a Disney.
Pleasants se va ocupa de jocuri, supraveghere online si console
Reorganizarea este o dovada ca potentialul acestei divizii nu a fost suficient exploatat, comenteaza publicatia citata. Divizia a inregistrat pierderi de 65 de milioane de dolari in ultimul trimestru, la venituri de 197 de milioane de dolari.
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