New Media
Google vine in ajutorul advertiserilor: Va crea profile ale utilizatorilor dupa continutul mailurilor
Google va incepe sa construiasca profile pe baza continutului emailurilor utilizatorilor Gmail pentru o targetare mai buna a publicitatii, informeaza The Telegraph.
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Un nou sistem va citi emailurile utilizatorilor pentru a afla care sunt interesele si prioritatile lor.
De asemenea, sistemul va vedea ce feluri de emailuri citesc utilizatorii si la care dintre acestea raspund, precum si identitatea celor mai frecvente contacte.
Planurile Google implica o folosire mult mai intensa a datelor personale ale utilizatorilor. Pana acum, Google folosea doar continutul emailurilor curente pentru afisarea unor linkuri publicitare.
Gogle a tinut sa dea asigurari ca advertiserii nu vor avea acces la continututile emailurilor sau la datele personale ale utilizatorilor.
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