New Media
MySpace, la cel mai radical redesign din istorie: Va reusi totusi sa stopeze pierderea de utilizatori?
MySpace are de miercuri o noua "fata", pe care seful diviziei digitale a News Corp a caracterizat-o ca fiind "o schimbare dramatica". Ramane de vazut insa daca astfel va reusi sa castige terenul pierdut in fata Facebook sau Twitter.
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Care este povestea MySpace in cifre? Numarul de vizitatori a scazut cu 20% in ultimii doi ani. Profit zero. Pierderi de 100 de milioane pe an. Valoreaza jumatate din suma pe care News Corp a platit-o in 2005 pentru a prelua reteaua sociala: 580 de milioane de dolari, potrivit BusinessWeek.com.
Dupa ani in care si-a aglomerat paginile cu anunturi care distrageau atentia, MySpace bate acum in retragere la acest capitol. Acum spera sa aduca inapoi utilizatorii de sub 35 de ani care s-au orientat catre Facebook. In septembrie, in SUA MySpace avea 58 de milioane de utilizatori, in timp ce Facebook avea 148 de milioane.
Vezi care sunt cele mai importante modificari facute de MySpace.
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