New Media
„Parintele” Farmville: S-ar putea ca Facebook sa nu devina numarul 1 in Japonia
Presedintele Zynga Game Network, Robert Goldberg, dezvoltatorul jocului Farmville, considera ca Japonia este unul dintre locurile in care Facebook nu va ocupa o pozitie dominanta pentru ca nu va depasi popularitatea retelei locale de socializare Mixi, relateaza Bloomberg.
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Reteaua de socializare Mixi, care a aparut in anul 2004, are in Japonia circa 22 milioane de utilizatori, de aproape 10 ori mai multi decat japonezii care folosesc Facebook.
Potrivit lui Goldberg, popularitatea Facebook in Japonia a fost afectata printre altele de problemele initiale de securitate si de cele referitoare la designul site-ului.
La sfarsitul anului trecut, Zynga a ales Mixi pentru lansarea Farmville in varianta japoneza.
Pe de alta parte, in iulie 2010, CEO-ul Facebook, Mark Zuckerberg, a declarat ca principalul obiectiv al companiei sale este sa se extinda in Japonia si Rusia.
Reteaua de socializare Facebook, disponibila in peste 70 de limbi de circulatie internationala, aproape si-a dublat in ultimele sase luni numarul de utilizatori in Japonia pana la 2,2 milioane, potrivit sursei mentionate.
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