New Media
Presedintele Publicis: In publicitatea online nu sunt bani pentru toti
Maurice Levy, presedintele si directorul executiv al grupului de Publicis, este de parere ca piata de publicitate online este supraevaluata, si prea multe companii de new media tintesc veniturile pe care nu le pot realiza, informeaza luni presa internationala.
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„Este aceeasi situatie ca la sfarsitul anilor ’90, cand toata lumea credea ca daca isi face un site va avea de castigat. Acum, toti cei care isi construiesc operatiuni de tip Web 2.0 cred ca vor atrage publicitate. Prea multi oameni isi pun sperante in publicitate, dar vor fi dezamagiti, deoarece nu exista suficienti bani pentru toti”, a spus presedintele si directorul executiv al Publicis.
Grupul de publicitate Publicis a achizitionat anul acesta compania de advertising online Digitas, pentru 1,3 miliarde de dolari.
Publicis este al patrulea grup de servicii de comunicare din lume si include agentii ca Leo Burnett Worldwide, Saatchi & Saatchi, Starcom MediaVestGroup si ZenithOptimedia. Publicis este prezent in Romania cu agentiile Leo Burnett & Target, Saatchi & Saatchi, Opti Media, Zenith Media, Starcom si Starlink.
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