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Studiu: Posesorii de Android dau click pe reclame mai des decat cei care detin iPhone
Utilizatorii de smartphone-uri care ruleaza sistemul de operare Android dau click mai des pe reclame decat cei care au un iPhone, potrivit unui studiu realizat pe un esantion de 1,4 milioane de persoane de catre reteaua de publicitate online Chitika, scrie Pcmag.com.
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Astfel, rata de click in cazul utilizatorilor de iPhone a fost de 0,65%, in timp ce utilizatorii de Android au inregistrat o rata de 1,19%, potrivit sursei citate.
Chitika afiseaza reclame in aceeasi maniera atat pe telefoanele care ruleaza Android, cat si pe iPhone, a precizat compania.
„In conditiile in care cota de piata a Android continua sa creasca, este interesant de urmarit cum se vor modifica aceste cifre. Pentru moment, este evident ca utilizatorii de Android ar trebui sa fie una dintre tintele advertiserilor care investesc in publicitate pe mobil”, se arata intr-un post de pe blogul companiei.
Desi utilizatorii de iPhone sunt mai reticenti cand vine vorba de reclama, cei care detin iPad au un comportament usor diferit, in conditiile in care dispozitivul a inregistrat o rata de click de 1%.
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