New Media
Traficul YouTube este generat de numai 30% din continut. Vezi care sunt cele mai vizualizate video-uri
30% din continutul postat pe serviciul video YouTube genereaza peste 99% din traficul site-ului, potrivit blogului unui angajat al companiei, citat de The Telegraph.
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Acest lucru inseamna ca 70% din videoclipurile de pe Youtube nu genereaza trafic aproape deloc, si implicit nici bani din publicitate.
Cele mai vizionate cinci clipuri de pe Youtube:
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Satisticile ridica intrebari cu privire la modelul de afaceri al companiei si sugereaza ca YouTube cheltuie milioane de dolari pentru conversia si stocarea unor videoclipuri neurmarite.
Cea mai mare parte din veniturile Youtube sunt generate de mesaje publicitare postate in interiorul clipurilor sau continutului postat de retele si studiouri partenere, precum Disney si MGM.
Youtube, care a fost cumparat de Google in 2006 pentru 1,65 miliarde de dolari, a anuntat recent ca planuieste sa investeasca 100 de milioane de dolari pentru productia de continut propriu, potrivit sursei citate.
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