Media & Advertising
New York Times vinde publicitate pe prima pagina
Publicatia The New York Times, infiintata in 1851, a inceput sa ofere spatiu publicitar pe pagina intai luni, 5 ianuarie 2009, a scris presa internationala.
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CBS este primul advertiser promovat pe prima pagina a prestigiosului cotidian american.
Denise Warren, senior vice president si director de marketing al The New York Times Media Group, editorul publicatiei, a afirmat ca aceasta noua posibilitate de pozitionare a reclamelor ofera advertiserilor o noua oportunitate de a atrage publicul educat si influent al The New York din SUA.
O alta publicatie editata de The New York Times Media Group, The International Herald Tribune, vinde la randul ei spatiu publicitar pe prima pagina.
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