Media & Advertising
The New York Times limiteaza la 3 articole pe zi continutul online gratuit accesat de pe mobil
Publicatia americana The New York Times
limiteaza si mai mult accesul la continutul sau online neplatit, doar
3 articole pe zi putand fi citite gratuit de cei care le acceseaza de
pe dispozitive mobile.
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The New York Times a
anuntat, joi, ca planuieste sa limiteze accesul la continutul sau
gratuit disponibil prin intermediul dispozitivelor mobile, prin
implementarea unui „mobil metru”, respectiv un sistem de
cuantificare a materialelor.
Noul sistem va produce efecte incepand
din 27 iunie si va fi aplicat dispozitivelor mobile care folosesc mai
multe sisteme de operare, intre care si iOS si Android.
„Lansarea mobil metrului le va
permite utilizatorilor sa aleaga ce articole doresc sa acceseze din
zeci de sectiuni si le va oferi oportunitatea sa descopere continut
pe care nu s-ar fi asteptat sa il gaseasca”, a declarat Denise
Warren, vicepresedinte executiv al The New York Times Digital
Products and Services Group, potrivit Mediafax.
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