Turism
Campanie de 25 milioane de euro pentru turismul romanesc
Campania
de promovare a turismului romanesc in intervalul 2014-2015 va include reclame
outdoor, precum si in media din tara si strainatate si va costa peste 25 de
milioane de euro, a declarat Razvan Filipescu, presedintele Autoritatii Nationale
pentru Turism (ANT).
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Turismul romanesc va fi promovat pe televiziuni si in
presa scrisa din SUA, Germania, Franta, Marea Britanie, Italia si Romania.
Acestora li se vor
adauga campanii outdoor pe pietele respective, plus alte destinatii,
considerate de ANT „de oportunitate”, respectiv Israel, Polonia,
Turcia, Rusia, Austria si Republica Moldova.
In plus, vor fi
lansate campanii de promovare online pe aceste piete, pentru care nu s-a
stabilit inca un buget.
„Aceste
campanii de promovare urmaresc cresterea notorietatii turismului romanesc si a
brandului Romaniei. Toata campania va fi sustinuta din fonduri europene si va
depasi 25 de milioane de euro, la care se vor adauga si sumele alocate pentru
online”, a mai spus Filipescu pentru Mediafax.
Citeste si 10 mil. euro pentru promovarea turismului romanesc in Germania, Marea Britanie, Italia
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