Heineken si-a crescut afacerile din Romania cu 11,8% la 6 luni
Heineken Romania si-a crescut cifra de afaceri cu 11,8% in primul semestru, fata de aceeasi perioada din 2011, ajungand la 544 milioane de lei. Volumul vandut a fost majorat cu 5%.
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Cresterea volumelor in prima jumatate a anului a plasat Heineken Romania alaturi de Rusia, Polonia, Austria, Bulgaria si Belarus, contribuind impreuna la cresterea de 5,7% a volumelor vandute in regiunea Europa Centrala si de Est, conform raportului publicat de grupul Heineken.
Oficialii companiei explica rezultatele si prin prisma investitiilor in marketing. Mai multe detalii aici.
Incepand cu 1 iunie, Onno Rombouts ocupa functia de director general al Heineken Romania, dupa ce fostul director, Jan Derck van
Karnebeek, a fost promovat in functia de presedinte regional pe Europa
Centrala si de Est din 1 ianuarie 2012.
Heineken are fabrici de bere in Constanta, Craiova, Miercurea-Ciuc si Targu-Mures.
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