Media & Advertising
Bergenbier alege Lowe & Partners pentru creatia Stella Artois si Beck’s
Bergenbier S.A., producatorul marcilor Bergenbier, Noroc, Beck's, Stella Artois, Lowenbrau si importator al marcilor belgiene Leffe si Hoegaarden, va incepe colaborarea cu agentia de publicitate Lowe & Partners pentru activitatile de creatie ce vizeaza brandurile Stella Artois si Beck's, au anuntat oficialii Bergenbier.
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Colaborarea va fi demarata din luna ianuarie a anului 2011.
In ultimii doi ani, serviciile de creatie pentru cele doua branduri au fost asigurate de agentia de publicitate Leo Burnett, care va continua sa fie agentia de brand si creatie pentru marcile Bergenbier si Noroc.
Colaborarea cu Lowe & Partners vine in urma unui pitch organizat in urma cu doua luni de Berbenbier S.A
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