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Promovarea Logan Van va dura pana la sfarsitul lui martie
Campania de publicitate pentru versiunea utilitara a gamei Logan se va desfasura pe un mix de canale - print, internet si outdoor - si se va derula pana pe 31 martie, a declarat, pentru DailyBusiness, Monica Popovici, purtator de cuvant al grupului Dacia.
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Oficialii Dacia nu au precizat cat valoreaza campania de promovare a Logan Van.
Noua utilitara Dacia a fost lansata pe 23 ianuarie, iar campania de promovarea a furgonetei Logan Van a debutat pe 12 februarie.
Evenimentul de lansare a Logan Van a fost realizat de Pleon Graffiti, iar campania de promovare va fi realizata de Graffiti BBDO.
Graffiti BBDO este prima agentie de publicitate din Romania, infiintata in 1991.
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