Ce strategie au retailerii clasici cand se extind online
Managerii magazinelor clasice din Romania au
inceput sa acorde mai multa atentie vanzarilor online in urma cu aproximativ
cinci ani.
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Interesul fata de acest mediu a crescut
datorita posibilitatii retailerilor de a se adresa mai multor clienti. Marius
Ghenea, presedintele Asociatiei Romane a Magazinelor Online (ARMO) si
presedintele grupului FIT Distribution, spune pentru startups.ro ca prin
extinderea in online nu mai exista limitarea de proximitate, ca piata
geografica, si, in ceea ce priveste demografia clientilor, se pot face vanzari
catre consumatori noi, care prefera sa cumpere online, relateaza Startups.ro
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