Internet/New Media
Falcon Electronics vrea 10% din piata sistemelor de navigatie
Falcon Electronics, unul dintre principalii jucatori din domeniul echipamentelor electronice auto, intra pe piata sistemelor de navigatie, unde isi propune o cota de 10% pana la finalul primului semestru din 2009.
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Compania va comercializa gama de produse de navigatie Navon, pentru care estimeaza in prima jumatate a lui 2009 vanzari de 1 milion de euro.
Studiile efectuate de Falcon Electronics arata ca 81% din cumparatorii sistemelor de navigatie sunt barbati din mediul urban, majoritatea cu varste cuprinse intre 18-55 ani, cu venit mediu net lunar pe familie de peste 1500 Euro. Din totalul clientilor targetati de companie, aproximativ 19% sunt femei, care detin un autoturism de minumum un an de zile.
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