Internet/New Media
Microsoft angajeaza un fost executiv al Yahoo la conducerea diviziei de online
Microsoft a anuntat joi angajarea unui fost director executiv al Yahoo, Qi Lu, pentru a conduce divizia de online, a scris Wall Street Journal.
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Microsoft, care a esuat la inceputul acestui an sa preia Yahoo, incearca sa isi relanseze strategia de publicitate online pentru a concura mai bine cu colosul industriei, Google.
Microsoft a decis de asemenea ca nu mai este interesata de cumpararea Yahoo, desi a lasat deschisa posibilitatea de a incheia un parteneriat de publicitate.
Lu a fost responsabil in cadrul Yahoo de dezvoltarea motorului de cautare si de monetizarea platformelor online. Acesta a parasit compania in august, dupa 10 ani de activitate.
El va incepe sa lucreze in cadrul Microsoft incepand cu ianuarie si ii va raporta in mod direct lui Steve Ballmer, director executiv al producatorului de software. Luna trecuta, Microsoft a mai angajat un fost executiv al Yahoo, Sean Suchter.
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