Lifestyle
Consumatorii se orienteaza spre sampania de lux
Orientarea consumatorilor, la nivel global, spre brandurile de sampanie de lux determina producatorii sa-si concentreze strategia de promovare pe aceste branduri, tari ca Rusia si China fiind marturia succesului brandurilor franceze.
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LVMH Moët Hennessy Louis Vuitton, cel mai mare grup de produse de lux din lume, a raportat o crestere de 8% a veniturilor diviziei de bauturi alcoolice, acestea ajungand la 1,314 mld. euro, in prima jumatate a anului, potrivit oficialilor companiei.
Profitul afacerilor cu bauturi alcoolice ale grupului a crescut, de asemenea, in primul semestrului al anului cu 11%, ajungand la 393 mil. euro.
Cresterea este datorata imbunatatiriii preturilor din majoritatea regiunilor, relateaza presa internationala.
Vanzarile de sampanie au crescut in prima jumatate a anului cu 9%, in special ca urmare a popularitatii roze-ului.
Alti producatori de sampanie ca Laurent Perrier, Boizel Chanoine Champagne si Vranken-Pommery au hotarat sa investeasca in promovare abrandurilor de lux, pentru a mari astfel rentabilitatea acestor marci.
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