Media & Advertising
70% din bugetul noii campanii Honda in Romania merge pe TV
70% din investitia realizata in cea mai recenta campanie de comunicare a distribuitorului auto Honda in Romania, care va fi lansata pe 1 septembrie, au declarat pentru DailyBusiness oficialii Honda.
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Acestia nu au dezvaluit bugetul de care dispune campania, realizata de agentia full service Infinit Solutions.
Campania, care promoveaza implinirea a trei ani de activitate a Honda Trading in Romania, va fi declinata pe TV, print – pentru care s-a alocat 17% din buget – si online, care a atras 13% din valoarea campaniei.
Honda Trading Romania, parte a grupului Honda Trading, si-a inceput activitatea in septembrie 2006 si a livrat pana in momentul de fata peste 5.200 de autoturisme Honda pe piata autohtona.
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