Media & Advertising
Adevarul a depasit Jurnalul National la vanzari si este noul lider pe segmentul quality
Cotidianul Adevarul a vandut peste 61.000 de exemplare in medie pe zi in octombrie-decembrie 2008, cu circa 5% mai mult decat concurentul Jurnalul National, liderul clasamentului ziarelor de referinta pana in septembrie.
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Adevarul, cotidian editat de Adevarul Holding, a raportat o crestere de peste 60% in octombrie-decembrie, fata de iulie-septembrie, cand a vandut circa 37.000 exemplare in medie pe zi, conform ultimului val de masuratori publicate de Biroul Roman de Audit al Tirajelor (BRAT).
Jurnalul National (Intact), desi si-a pierdut suprematia pe segmentul cotidienelor quality, a crescut la randul lui la 58.500 exemplare vandute in medie pe aparitie, cu circa 7% mai mult fata de iulie-septembrie, cand a vandut aproximativ 55.000 exemplare zilnic, in medie.
Cel mai bine vandut cotidian din Romania in ultimul trimestru a fost tot tabloidul Libertatea (Ringier), cu peste 235.000 exemplare vandute in medie pe zi, in crestere cu circa 11% fata de iulie- septembrie.
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