Media & Advertising
Caroli anunta ca isi adapteaza investitiile in marketing la evolutia pietei media
Investitiile in marketing ale producatorului de mezeluri Caroli pe 2010 sunt proportionale cu evolutia pietei media de anul acesta, a declarat pentru DailyBusiness.ro Adrian Nicolaescu, directorul de marketing al companiei, care a gestionat in 2009 un buget de peste 2 milioane euro. Aceasta declaratie vine in contextul in care specialistii se asteapta la o noua scadere a pietei de publicitate in 2010.
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Advertiserii romani au intrat in 2010 cu un minus de 5% la bugete, comparativ cu anul trecut, industria preconizand o scadere totala de 10% a pietei media pana la finalul anului, fata de 2009.
Si in 2009, piata de publicitate a inregistrat un recul fata de anul anterior, de circa 30-40%.
Caroli Foods are o cota de piata de circa 14%, conform propriilor estimari. Compania si-a crescut cota cu 2 puncte procentuale in a doua parte a anului trecut, in urma unei campanii de brand, bazata pe sloganul „Caroli tine romanul in miscare”. Caroli a anuntat in martie fuziunea cu Campofrio Food Group, in forma unui joint venture in Romania si teritoriile invecinate – Bulgaria, Republica Moldova, Serbia, Ucraina si Turcia.
Noul joint-venture, care asteapta pe piata locala acceptul Consiliului Concurentei, va opera sub denumirea de Caroli Foods Group.
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