Media & Advertising
Channel 4 reduce bugetul anual cu 25% si personalul cu 15%
Reteaua TV britanica Channel 4 restructureaza 150 de job-uri, 15% din forta de munca, si reduce cu 25% bugetul planificat pentru anul in curs, scrie presa internationala.
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Potrivit reprezentantilor Channel 4, decizia face parte din strategia companiei de a-si eficientiza business-ul, in contextul crizei cu care se confrunta publicitatea globala.
Alaturi de restructurari, reteaua si-am propus reducerea cheltulelilor pentru 2008 cu circa 50 milioane de lire sterline (62,9 mil. euro).
Intentiile, anuntate de grup marti, includ reducerea cheltuielilor programate deja cu mai bine de 25 milioane de lire sterline (31,4 mil. euro), dintr-un buget stabilit initial la putin peste 600 milioane de lire sterline (755 mil. euro). In 2007, cheltuielile grupului s-au cifrat la 615 milioane de lire sterline (733 mil. euro).
Reprezentantii Channel 4 sustin ca au identificat si posibilitatea de a economisi alte 25 milioane lire sterline din toate ariile de activitate, inclusiv marketing, sau new media.
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