Media & Advertising
Contul de media Ikea a plecat de la Mediaedge:cia la jumatatea lui iulie
Contul de media al retailerului Ikea nu se mai afla in portofoliul agentiei Mediaedge:cia de la jumatatea lunii iulie, a declarat pentru DailyBusiness.ro Bogdan Prajisteanu, managing directorul agentiei.
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Prajisteanu nu a oferit detalii referitoare la motivele incetarii colaborarii cu retailerul.
Mihaela Muresan, directorul de marketing al Ikea, nu a dorit sa comenteze informatia, sustinand ca va remite in curand o pozitie oficiala a companiei.
Surse din piata citate de AdPlayers sustin ca noua agentie de media a retailerului este Media Investment, parte a holdingului de comunicare the Group.
Reprezentantii Media Investment nu au putut fi contactati pana la ora publicarii articolului.
Contul de media al Ikea Romania se ridica, anul acesta, la circa 1,2 milioane euro, potrivit unor declaratii anterioare ale oficialilor companiei.
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