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Johnson & Johnson\’s ar putea renunta la sposorizarea Jocurilor Olimpice
Johnson & Johnson's vrea sa renunte la contractul de sponsorizare al Comitetului Olimpic International, lasand astfel editia de iarna a Olimpiadei din Vancouver din 2010, dar si pe cea din 2012 din Londra, fara o serie de fonduri importante, scrie presa interntionala.
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Se pare ca gigantul din domeniul produselor de ingrijire nu isi reinnoieste parteneriatul pentru intervalul 2009-2012, dezamagit de lipsa publicului din zona sponsorilor in timpul Olimpiadei din Beijing, din cauza restricitiilor pe motive de securitate.
Contractul semnat de Johnson & Johnson’s pentru perioada 2005-2008 s-a situat undeva intre 60 milioane dolari si 80 milioane dolari, iar o reinnoire a sponsorizarii ar aduce Comitetului Olimpic International alte 100 milioane dolari.
Un purtator de cuvant al Johnson & Johnson’s a afirmat ca sponorizarea nu se va reinnoi, compania dorind sa se concentreze asupra altor prioritati de business.
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