Media & Advertising
Laurentiu Ionete, Intact: Piata de publicitate pe TV scade cu 10-15% anul acesta
Laurentiu Ionete, vicepresedintele grupului de presa Intact, estimeaza piata de publicitate pe TV in 2009 la circa 300 de milioane de euro, cu circa 10%-15% sub valoarea inregistrata in 2008, conform unor declaratii facute pentru Hotnews.ro.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2009/01/496ddede28ae8.jpg)
Per total piata de publicitate, Ionete se asteapta ca segmentul de outdoor sa scada cel mai mult anul acesta fata de 2008, cu circa 35%, in timp ce printul va scadea cu aproximativ 25% fata de 2008, iar Internetul va fi singurul care va creste in 2009 cu circa 25% fata de anul precedent.
Potrivit lui Ionete, incasarile din publicitate pe care le-a atras Antena 1 anul trecut s-au ridicat la circa 60 milioane euro.
Zvonurile despre negocierile trustului cu grupul german RTL, pentru vanzarea posturilor Antena 1 si Antena 2, au fost confirmate de Ionete, care le-a calificat drept „un sir de intalniri cat se poate de serioase intre RTL si proprietarii Antenelor”.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/04/oug-buzoianu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/12/jeff-bezos.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/03/catalin-predoiu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Mark-Rutte.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/volodimir-zelenski.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/comisia-europeana-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/caldura.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/12/20200210PHT72226_original.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/10/1669212971-romania-spania.jpeg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Liderii-G7-Evian.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/07/economii.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/inflatie-alimente.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/pnl-adrian-vestea.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Vama.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/camera-deputatilor-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/02/horatiu-potra.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/educatie-proteste_edited.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/elon-musk-credit-Nasdaq.webp)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/pnl-adrian-vestea.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Basescu.webp)
16 Jun. - 21:36
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Nicusor-Dan.jpeg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/onu-2.jpg)
16 Jun. - 18:07
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/10/Parlamentul-European-European-Parliament-EU-UE-1024x682-1.jpg)
