Media & Advertising
Marketingul word-of-mouth va atinge 1 miliard $ in 2007
Cheltuielile din marketingul word-of-mouth (WOM - campanii desfasurate pe cale orala), la nivel mondial, vor atinge 1 miliard de dolari in 2007, potrivit unui studiu realizat de PQ Media si citat de presa internationala.
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Aceasta nisa de marketing a raportat cea mai rapida evolutie din domeniul media pe plan international, crescand, in anul 2006, de cinci ori mai mult decat celelalte servicii de marketing si de sase ori comparativ cu rata de evolutie a intregii industrii.
Piata de marketing word-of-mouth va inregistra o crestere medie anuala de 30,4%, si va ajunge la 3,7 miliarde de dolari in 2011.
PQ Word-of-mouth Media’s Marketing Forecast este un studiu realizat de PQ Media, una dintre cele mai mari companii de cercetare media din lume.
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