Media & Advertising
Metrorex: venituri de 1,7 mil. lei din publicitate in S1
Metrorex a realizat in prima jumatate a anului un castig de 1,7 milioane lei (circa 460.000 euro) din publicitate, suma urmand a fi utilizata pentru instalatii necesare sigurantei circulatiei, a declarat Gabriel Mocanu directorul general al companiei.
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In 2007, veniturile din publicitate ale Metrorex au reprezentat circa 2,7 milioane lei (790.000 euro), a spus Mocanu, citat de NewsIn.
Pentru gestionarea spatiului de publicitate din interiorul trenurilor si de pe peroane, Metrorex lucreaza in colaborare cu 3 agentii de outdoor.
„In cursul lui 2007, publicitatea in metrou s-a realizat prin 3 asocieri in participatiune, incheiate de Metrorex cu Euromedia Group, Betacons si Lemon Design”, a declarat anterior Mariana Petre, directorul departamentului Tehnologia Informatiei si Comunicare.
In prezent, de managementul spatiului publicitar se mai ocupa si compania Sindomet Servcom, care are ca obiect principal de activitate domeniul imobiliar.
In amplasamentele publicitare oferite anul trecut de Metrorex au predominat reclamele din domeniul bancar si cel al bauturilor racoritoare.
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