Media & Advertising
Murdoch vinde News Outdoor Rusia pentru 1 mld. euro
News Corporation, gigantul media controlat de omul de afaceri Rupert Murdoch, va vinde societatii franceze de advertising outdoor JC Decaux compania de publicitate outdoor News Outdoor Rusia , printr-o tranzactie estimata la circa 1 mld. euro, a scris presa internationala.
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Tranzactia va fi acoperita, in parte, de cesiunea unor actiuni ale JC Decaux catre Rupert Murdoch, pentru care compania franceza pregateste o emisiune suplimentara de actiuni, relateaza NewsIn.
Andrei Berezkin, directorul companiei de cercetare Espar-analitik, a declarat ca piata mondiala de publicitate outdoor creste intr-un ritm accelerat, Rusia fiind singura piata discordanta, unde promovarea outdoor inregistreaza o tendinta de scadere.
Valoarea tranzactiei va fi cuprinsa intre 1,3 miliarde si 1,5 miliarde dolari (circa 1 miliard euro), in „actiuni si numerar”, potrivit unui comunicat al JCDecaux.
News Outdoor este prezenta si pe piata din Romania, unde a raportat in 2007 afaceri de 6,95 milioane de euro in 2007, iar pentru 2008 isi propune o crestere de circa 30%, pana la 9,1 milioane de euro.
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