Media & Advertising
NYT neaga ca ar fi platit 40 mil. $ pentru dezvoltarea platformei de microplati
Reprezentantii publicatiei New York Times (NYT) neaga ca ar fi platit 40 milioane de euro pentru dezvoltarea platformei de microplati aferenta variantei online a ziarului, suma fiind publicata recent de jurnalistii Bloomberg, scrie presa internationala.
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„Sunt incantat sa va anunt ca este in totalitate gresita (suma publicata de Bloomberg-n.r.), a fost mult mai mica. Nu folositi acel numar. Nu este exact”, a declarat Arthur Sulzberger Jr., presedinte in cadrul companiei.
Cu toate ca NYT a cerut Bloomberg sa corecteze suma, Sulzberg nu a oferit detalii despre adevarata valoare a platformei si nu a dezvaluit suma corecta, relateaza sursa mentionata.
Publicatia New York Times a introdus la sfarsitul lunii martie plata pentru continutul online pentru cititorii din intreaga lume. Abonamentele lunare variaza intre 15 si 35 de dolari in functie de nivelul de acces catre site.
Printre marile titluri americane care au site-uri accesibile doar cu plata se numara Wall Street Journal, proprietate a grupului News Corporation, condus de Rupert Murdoch,si Newsday.
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