Media & Advertising
Propaganda face campanie integrata pentru Selgros
Selgros Romania a
lansat prima campanie integrata a lantului de magazine cash &
carry, semnata de agentia Propaganda.
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Campania porneste de
la carmangeriile proprii retailerului, prezente in fiecare dintre
cele 19 magazine. A fost lansata la finalul lunii aprilie si va fi
comunicata pe mai multe canale media, de la TV la OOH, tranzit
(branding autobuze), radio, digital, social media si PR.
Directia strategica
a campaniei a pornit de la ideea ca, oricat de puternica si
diferentiatoare ar fi carmangeria in piata, in mod normal, oamenii nu
merg la cumparaturi numai si numai pentru carne, mai ales atunci cand
vorbim magazine de tipul cash&carry sau hypermarket. Cand fac un
drum pana la un astfel de magazin, romanii merg sa isi faca
aprovizionarea cu de toate, printre produse numarandu-se si carnea.
Selgros Cash&Carry,
parte a grupului elvetian TransGourmet, s-a lansat in Romania in
2001.
Vezi si Care au fost
Cele mai bune spoturi publicitare din 2012: De la „Odiseea
Cartier” la „Cei 3 purcelusi”
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