Media & Advertising
Saatchi&Saatchi Romania: \”Chiar daca piata va stagna, business-ul nostru va creste\”
Mona Opran (foto), managing directorul agentiei de publicitate Saatchi&Saatchi Romania a spus ca instabilitatea economica din ultimele luni nu a afectat afacerile companiei, care asteapta venituri in crestere anul viitor, relateaza NewsIn.
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„Chiar daca piata va stagna, business-ul Saatchi va creste. Incasarile firmei depasesc deja previziunile facute la inceputul anului 2008, iar 2009 va aduce cresteri si mai mari prin dezvoltarea componentei de new business, dar si prin imbunatatirea produsului creativ. Chiar daca majoritatea clientilor au redus semnificativ bugetele de media, produsul creativ va aduce castiguri substantiale”, a afirmat managing directorul Opran.
Totusi, sefa Saatchi & Saatchi Romania recunoaste posibilitatea ca efectele crizei sa nu treaca neobservate complet. Nu este exclusa, astfel, aparitia unor situatii dificile, care sa duca la reduceri de bugete si la micsorarea echipei.
Saatchi & Saatchi face parte din grupul de comunicare Centrade. Printre clientii agentiei se numara Toyota Romania, Procter & Gamble, Raiffeisen Bank si Love Plus.
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