Media & Advertising
Televiziunea publica franceza va suprima publicitatea incepand cu 2009
Televiziunea publica franceza nu va mai difuza publicitate incepand cu 5 ianuarie 2009, in contextul unei reforme a audiovizualului, sustinuta de presedintele Sarkozy inca de anul trecut, scrie presa internationala.
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Masura a fost decisa, marti, de Consiliul de Administratie care conduce cele 5 canale ale televiziunii publice din Franta. Suprimarea totala a publicitatii va avea loc sfarsitul lui 2011.
Pentru anul 2009, France Television prevedea un deficit bugetar de 135 milioane de euro, dupa ce in 2008 a inregistrat un deficit de 116 milioane de euro, relateaza NewsIn.
Cele 450 milioane de euro destinate compensarii pierderilor din vanzarea publicitatii sunt deja garantate de guvern, fiind prevazute in Legea finantelor pe 2009. Vor fi instituite, astfel, doua taxe noi – una care va fi aplicata furnizorilor de Internet si una pentru posturile private, in functie de cifra de afaceri obtinuta din vanzarea de spatiu publicitar.
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