Media & Advertising
Time Warner Cable isi muta serviciile media la OMD
Grupul Time Warner Cable isi va muta toate conturile de media planning si buying, inclusiv cele administrate pe cont propriu si prin agentii regionale, in gestiunea grupului de media OMD, scrie presa internationala.
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Time Warner a inceput sa mute jumatate din conturile de media buying si planning de pe pietele cheie in care opereaza de la inceputul primului trimestru al anului, cealalta jumatate urmand sa fie transferata in cursul celui de-al doilea trimestru.
Compania a inceput sa-si consolideze operatiunile de media dupa ce doua treimi dintre conturi au fost gestionate de agentii regionale, pe piete ca Atlanta sau Wilmington, SUA.
Operatorul de televiziune prin cablu a cheltuit 158,2 milioane dolari (125 milioane euro) pe masuratori media in 2007.
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