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Numarul de SMS-uri trimise la nivel mondial se va dubla pana in 2012
Numarul de SMS-uri ce urmeaza a fi trimise la nivel mondial in 2008 va fi de 2,5 mii de miliarde, urmand ca acestea sa ajunga la 5,6 mii de miliarde pana in 2012, conform unui studiu Gartner, citat de Ogilvy Romania, compania ce s-a ocupat de serviciile de comunicare a unei competitii de SMS-uri lansata in premiera in Romania de Orange si LG Electronics.
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Campionatul National de SMS s-a desfasurat in perioara 28 octombrie – 26 noiembrie, sambata avand loc finala unde castigatorul, persoana ce va tasta cel mai repede pe telefon un SMS dat de juriu, va primi 3.000 euro. Miscarea este una de marketing, atat pentru LG care a urmarit prin aceasta competitie promovarea unui telefon al companiei, cat si pentru Orange care a avut ocazia sa sublinieze importanta mesajelor text mai ales in randul tinerilor.
In cadrul competitiei s-a trimis un numar de 20.000 de mesaje text, valoarea unui mesaj fiind de 0,5 eurocenti. In competitie s-au inscris 10.000 de participanti, majoritatea cu varste de pana in 29 de ani.
Premiile au insumat 6.700 euro.
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