New Media
Portalul video YouTube intra pe comert online
Liderul video pe online YouTube a lansat o versiune proprie de magazin online, in cel mai recent efort al companiei de a-si creste veniturile si a justifica cei 1,76 mld. $ platiti de Google pentru portal acum doi ani, a scris Associated Press.
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Noul serviciu prezentat marti va include link-uri sub clipurile YouTube, utilizatorii putand achizitiona bilete pentru concerte, filme, spectacole TV sau alte produse ce apar sau sunt mentionate intr-un anume clip.
Cand unul dintre link-uri este accesat, utilizatorul YouTube este redirectionat pe un alt portal precum Amazon.com sau iTunes care vinde clipul, melodia sau produsul dorit. YouTube va primi un anumit comision la fiecare tranzactie completata.
Pentru inceput, prin YouTube se vor putea cumpara melodii exclusiv de la companii mari precum EMI Music si Universal Music Group, si jocuri video de la Electronic Arts.
In viitor, YouTube urmareste sa isi extinda aria de produse vandute si sa devina un magazin universal online.
In prezent, serviciul este disponibil doar in SUA dar oficialii YouTube au declarat ca urmaresc sa il extinda si in afara Statelor, neoferind insa o data la care se va intampla acest lucru.
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