Real Estate
Proprietarul mall-ului Liberty Center a alocat 300.000 euro pentru marketing-ul de sarbatori
Campania de sarbatori a mall-ului Liberty Center are alocat un buget de aproximativ 300.000 euro, reprezentand in jur de 30% din bugetul anual din 2009, a spus, pentru DailyBusiness.ro, Marius Barbu, retail development director la Mivan Development, dezvoltatorul centrului comercial.
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Pentru perioada sarbatorilor de iarna, reprezentantii mall-ului vor organiza printre altele o tombola cu premii in masini si console Nintendo Wii, dar si concerte sau karaoke.
„Este binecunoscut faptul ca in aceasta perioada a anului traficul intr-un centru comercial este in crestere. Estimam pentru decembrie o crestere de minimum 20% a numarului de vizitatori fata de luna noiembrie si o medie zilnica de 20.000-25.000 de vizitatori”, spune Barbu.
Liberty Center a inregistrat in acest an un numar mediu zilnic de vizitatori cu circa 50% sub media zilnica estimata initial, de 30.000.
Mall-ul, inaugurat la finalul lui 2008, este amplasat la intersectia dintre Calea Rahovei si Progresului si a presupus o investitie de aproximativ de 70 milioane de euro.
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