Lifestyle
H&M isi largeste clientela cu o noua marca de lux
Producatorul de
imbracaminte suedez H&M a anuntat, miercuri, lansarea noii sale
marci - & Other Stories - in zece tari europene, pentru a-si
largi clientela.
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La Paris, Londra,
Milano, Berlin, Stockholm, Barcelona si Copenhaga, pasionatele de
moda vor gasi produsele apartinand noii marci din primavara acestui
an. Producatorii promit lansarea unor „piese fetis, care trebuie
sa existe in garderoba fiecarei femei, intr-o gama larga de preturi”.
& Other Stories este o marca de lux
si include o selectie variata de pantofi, posete, produse de
infrumusetare, haine prêt-à-porter.Magazinul online, stories.com,
va fi disponibil in Belgia, Danemarca, Finlanda, Franta, Germania,
Italia, Olanda, Spania, Suedia si Marea Britanie, transmite Mediafax.
In 2011, H&M si-a pierdut titlul de
cel mai mare distribuitor mondial de textile, fiind surclasat de
producatorul spaniol Inditex (Zara), mai deschis in a se dezvolta pe
pietele emergente si a-si diversifica oferta (Bershka, Massimo Dutti,
Zara Home).
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