Turism
FutureBrand: Romania nu este dezvoltata ca brand, ocupa locul 81 din 102 tari
Romania nu are o imagine distincta ca brand de tara si ocupa locul 81 din 102 de state in raportul Country Brand Index (CBI) pentru 2009 al companiei FutureBrand, potrivit Mediafax.
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„Romania este nedezvoltata ca brand. Locuitorii din alte colturi ale lumii cunosc Romania foarte putin, iar profilul tarii nu este distinct”, se arata in raportul CBI, care cuantifica imaginea unei tari in functie de 29 de criterii, de la istorie la mediul de afaceri si situatia economica.
Capitolele la care Romania se regaseste in prima jumatate a clasamentelor sunt „mediul natural” (locul 19), „istorie” (44), „tehnologie de varf” (45), „puterea de cumparare” (45), respectiv „standardul de viata” (47).
In studiul CBI din 2008, Romania a ocupat locul 76 din 78 de tari analizate.
Pe primul loc in clasamentul CBI de anul acesta se situeaza Statele Unite, urmate de Canada, Australia, Noua Zeelanda si Franta.
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