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Google a cumparat brandul de ghiduri de calatorie american Frommer’s
Google, proprietarul celui mai popular motor de cautare pe internet, a cumparat Frommer's, unul dintre cele mai importante branduri de ghiduri de calatorie americane.
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Brandul Frommer’s era detinut de compania John Wiley & Sons Inc., fiind vandut Google intr-o tranzactie a carei valoare nu a fost facuta publica.
Reprezentantii John Wiley & Sons Inc. au precizat ca au vandut Google atat brandul Frommer’s, cat si toate business-urile de calatorie asociate acestui brand.
Google planuieste sa foloseasca Frommer’s pentru a completa continutul furnizat de Zagat (zagat.com), un serviciu care colecteaza si compara informatii despre restaurante din lume, achizitionat in septembrie 2011 de compania care detine cel mai popular motor de cautare pe internet, noteaza Mediafax.
Frommer’s este una dintre cel mai bine vandute serii de ghiduri de calatorie din Statele Unite ale Americii.
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