Turism
Hotelul Sofitel devine Pullman din 23 februarie
Hotelul Sofitel din Capitala, clasificat la 4 stele, se va denumi oficial, din 23 februarie, Pullman, au anuntat oficialii grupului Accor, care detin cele doua brand-uri hoteliere.
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„Sofitel era destinat luxury class, in timp ce Pullman va fi destinat tot oamenilor cu venituri mari, insa la un nivel usor mai scazut decat targetul initial. Dupa cercetarile realizate, se pare ca era nevoie de un hotel targetat pe acest segment in Romania”, au declarat pentru DailyBusiness.ro, reprezentantii companiei.
Acestia au mai spus ca investitia in rebranding va fi comunicata ulterior.
Brandul Pullman, clasificat tot la 4 stele, se adreseaza intr-o mai mare masura turistilor de business, decat Sofitel.
Accor este unul din cele mai importante grupuri hoteliere la nivel mondial si detine in total peste 4.000 de hoteluri care apartin marcilor Sofitel, Pullman, Novotel, Mercure, Suite hotel, Ibis, All Seasons, Etap Hotel, Formule 1 si Motel 6.
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