Turism
New York-ul se promoveaza ca destinatie turistica cu 30 mil. $
Orasul New York va fi promovat ca destinatie turistica prin intermediul unei campanii globale estimate la 30 milioane de dolari, potrivit Brandrepublic.com.
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Campania se va derula pe parcursul unui an si va fi sustinuta si de branduri ca American Express, American Airlines si Travelocity.
Campania se va axa pe promovarea a cinci zone ale orasului, atat in randul americanilor cat si a turistilor straini.
Se estimeaza ca numarul turistilor care vor vizita New York-ul anul acesta va fi de 41 milioane, pentru ca in 2012 sa ajunga la 50 de milioane anual.
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