Turism
Udrea: Brandul turistic al Romaniei va fi lansat in 29 iulie la Shanghai
Ministrul Dezvoltarii Regionale si Turismului, Elena Udrea, a declarat vineri ca brandul turistic al Romaniei va fi lansat in data de 29 iulie, in cadrul Expozitiei Mondiale de la Shanghai.Totodata, in acelasi timp va fi lansat si in Romania.
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„Este brandul Romaniei pentru piata externa”, a spus Udrea, explicand astfel de ce lansarea se va face in cadrul acestei expozitii, citata de Mediafax.
Ea a precizat ca brandul este legat de natura si de frumusetile Romaniei.
Elena Udrea anunta, in 20 iunie, ca Ministerul Dezvoltarii Regionale si Turismului va lansa la Bucuresti brandul turistic al Romaniei, si nu la Vatra Dornei, asa cum era programat initial, potrivit reprezentantilor institutiei.
Brandul este realizat de asocierea THR – Asesores en Turismo, Hoteleria y Recreacion SA – Taylor Nelson Sofres.
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